Why Should My Business Have a Newsletter? The internet is awash with information. On the one hand, this is great, but on the other can lead to information overload. Most people use more than one social media channel, as well as having email (personal and work...
'Is so funny.... How we don't talk anymore.' There was never a truer word spoken by Sir Cliff. Of course, in this song he was referring to an estranged lover, not the fact that the majority of us communicate via social media, text and emails these days. Of course, he...
I love writing this blog and I use it to discuss the things that are important to me. I also write articles that are more business related and at one point I tried to add these to this blog too. I soon realised that they don't really have a home here. My copywriting...
I am reblogging this because it is such an interesting post. As I have a tween who has trouble sleeping, it is particularly poignant. We are going through this at the moment, so this definitely struck a cord with me. Hope you find it useful too.
Why do we write blog posts? Because we love to write? Because we have a story to tell? Or because we have a message that we want to get across? Whatever the reason, blog posts are written with one thing in mind - to be read. If the statistics tell us that 80% of...
I am joining in with the writers’ blog tour today, although it is with great trepidation. Following in the footsteps of the lovely Rachael Hale, who kindly invited me to do this, will be tough. Rachael is a history blogger and freelance writer for Kent Life magazine....
4 Successful marketing campaigns: simple ideas, huge impact When it comes to marketing, simple ideas can often be the most successful. I've taken 4 examples of very different campaigns, to examine why they worked so well. What lessons can we take from these successes...
You may have a website for your business, but when was the last time you looked at it, I mean really looked at it? Don’t make the mistake of thinking that merely having a website is enough, it isn’t. Go back and look at your website, this time imagining that you are a...
Links are no longer necessary according to the latest news within the world of SEO. But what the experts are referring to is the practice of link building that has led to websites being filled with masses of unnecessary and irrelevant links that add no value to the...
Not to be confused with ‘copyright’, which according to the Collins English Dictionary is ‘exclusive legal right to reproduce and control a book, work of art etc,’ a copywriter, in its broadest sense, is a person who writes ‘copy’ – text or words – for the commercial...